Soko
Look Closer
Is it just a little house? Look closer.
Is it just a little house? Look closer.
In partnership with Soko, we created an important campaign to raise awareness about sexual abuse cases involving children and adolescents. With the message, "Look Closer: a watchful eye can save a child" the Childhood Brasil campaign for Children’s Month invited everyone to take a closer look at their home—literally, but especially at how we are raising our children and teens.
Each step was essential to delivering the final message. The campaign asks viewers to look closer at the little house to notice the text within it: critical facts about the reality of sexual abuse against children and adolescents. To make the message more moving and impactful, we designed the little houses with childlike illustrations and gradually zoomed in during the edit to show how a watchful eye can save a child.
Credits:
Creative Director: Thiago Paladino
Commercial Director: Barbara Galvão
Commercial Manager: Naiara Lopez
Commercial Analyst: Yuri Cabral
Head of Coordination: Gus Rodrigues
CGI Coordination: Victória Batista
Head of Production: Mariana Gomes
Project Producer: Mari Araujo, Stefanie Dias
Storyboard: Sávio Soares
Film Edit: Thomas Gamboa
Motion Design: Juca Caetano
Head of Visual Development: Fabio Sanches
Art Direction: Fabio Sanches
Art Supervision: Amilton Macedo
Concept Artist: Charles Rocha, Diogo Gonçalves Ferreira, Lita Hayata, Lucas de Barros, Stephanie Arcas
Head of Animation: Gabriel Agustin
2D Animation Supervisor: Marco Túlio Rodrigues
2D Animation Artist: Sávio Soares
Head of Post Production: Marcéu Lobo
Video Compositor Artist: Juca Caetano
IT: Breno Lemos, Flavio Feliciano
